Oud, or agarwood, is a valuable wood with a resinous quality used for ages in traditional remedies, fragrances, and incense. Agarwood, the source of agar oil, is well known for its unique scent, which is frequently characterized as warm, rich, and woodsy with faint notes of sweetness. Agarwood products are in high demand, especially in the Middle East and Asia, which has raised questions about sustainability because of overharvesting. However new developments in environmentally friendly farming and extraction techniques are beginning to appear, giving this business promise for the future. The distinctive aroma of agarwood is becoming increasingly appreciated worldwide, which bodes well for the future of agarwood-based fragrances in the luxury market.